Which of the following is a desirable characteristic of a mission statement?
A. exaggeration
B. patience
C. relevance
D. ambiguity
E. universality
Answer: C
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Which of the following components of a customer journey map are essential?
A. Processes, needs, and perceptions B. Processes, critical moments, and opportunities C. Critical customer metrics, critical moments, and ownership of key points D. Critical moments, needs, and perceptions E. Processes, needs, and opportunities
A summary of expected costs for a range of activity levels that is geared to changes in the level of productive output is the definition of a
A) continuous budget. B) flexible budget. C) master budget. D) period budget.
A nonprofit organization seeking a business sponsor needs to consider the company’s ______.
A. interests and goals B. financial portfolio C. employee benefits package D. popularity among the staff and volunteers
Which of the following best describes a multisegment targeting strategy?
a. It is the effort to ensure that sales of a new product do not cut into sales of an existing product. b. It refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each. c. It refers to selecting one segment of a market for targeting marketing efforts and understanding the needs of the members in that segment. d. It is the division of a market by the amount of product bought or consumed.