Explain three ways in which Big Data can help marketers create competitive advantages
What will be an ideal response?
The collection and analysis of Big Data has the potential to provide competitive advantage in three main areas. First, marketers can use analytics to identify new opportunities that yield greater return on investment (ROI) on marketing efforts. Second, marketers can use insights they gain through the analysis of Big Data to create products and services that are better aligned with the actual desires of consumers. Finally, the use of Big Data can help marketers more efficiently and effectively deliver communications about products and services.
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When auditors examine and test the call-back feature, they are testing which audit objective?
a. incompatible functions have been segregated b. application programs are protected from unauthorized access c. physical security measures are adequate to protect the organization from natural disaster d. illegal access to the system is prevented and detected
Cash inflows and outflows are not netted in the investing activities section of the statement of cash flows but are separately disclosed to give the reader full information
Indicate whether the statement is true or false
Qualitative data as well as quantitative data are useful in the decision process
Indicate whether the statement is true or false
The management department at the university decides to add a new program in restaurant, hotel, and institutional management
As part of the development process they hold focus groups consisting of area business leaders, current and former students, and restaurant and hotel owners. These groups can be described as: A) Project leaders. B) Project workers. C) Stakeholders. D) Clients.