Gracie Salazar sells women's sportswear. She is experienced in making sales presentations to groups of two to four buyers. Gracie's sales manager has told her to prepare her presentation for a group of thirty department store buyers. Does Gracie need to make any changes in her presentation to a larger group? Explain your answer.
What will be an ideal response?
Yes, she needs to change her presentation. The structure used for a larger group presentation must be less flexible than the one used for the smaller groups. It would result in chaos if everyone were allowed to give feedback whenever he or she wanted to ask questions simultaneously. She needs to plan a question and answer period as a part of her presentation.
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Seref purchases handcrafted Turkish rugs overseas and brings them to the United States to sell in his retail store. He is involved in
A. outsourcing. B. countertrading. C. importing. D. franchising. E. exporting.
The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists
A) choosing B) providing C) communicating D) considering E) acquiring
Choose the correct verb in parentheses. Will you (borrow, lend) me your class notes?
Which of the following is a major issue at the forefront of CEO compensation in recent years?
A. a comparison of the compensation of senior management hired during and before the CEO's tenure B. a comparison of the performance of the organization before and after the CEO's tenure C. the performance of the CEO as an employee versus the performance as a board member D. the absolute size of the CEO pay package compared with the pay of the average employee