A hybrid sales rep ________
A) works exclusively from remote locations
B) is a modern cross between a field sales rep and an inside rep
C) rarely engages in face-to-face interactions with customers
D) performs sales audits
E) sets the sales objectives of companies
B
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Refer to Table 11.4. Comparing the franc's forward rates against the franc's spot rate, the exchange market's consensus is that over the period of a forward contract, the franc's spot rate will
a. depreciate against the dollar. b. appreciate against the dollar. c. remain constant against the dollar. d. remain constant against the euro.
In markets that are characterized by products that are highly homogeneous, how should a firm react to a competitor's reduction in price?
A) shrink the amount of the product available B) substitute expensive materials or ingredients C) reduce product features D) reduce product services E) augment the product
Answer the following statements true (T) or false (F)
The time period idea is somewhat artificial because it creates definite segments out of what is a continuing process.
When presenting the reasons for bad news, you should A) use positive wording
B) explain the reasons clearly and specifically without revealing confidential information or creating potential legal liability. C) cite benefits to the reader or others. D) All answer choices are correct.