A/An _____ is defined as the cost of the next best alternative
a. operating cost
b. purchase price
c. net present value
d. usage cost
e. opportunity cost
e
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Why do retailers prefer to deal with wholesalers rather than directly with manufacturers?
What will be an ideal response?
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. It has helped the boy-band Westlife make a flying entrance onto stage and provided stage-rigging packages for Princess Cruise's vessels. The company was established in 1994 after a couple of production designers decided that the automation of theater productions could be done more safely and more efficiently by using modular production rather than the old "build-as-needed" formula. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy
because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.What types of sales presentations would Hastie and Ager most likely use for new customers? A. Need-fulfillment and need-development B. Persuasive selling and need-satisfaction C. Memorized and need-fulfillment D. Need-satisfaction and problem-solution E. Formula and problem-solution
In which of the following ways should a company’s code of ethics differ from its mission statement or vision statement?
a. It should be less subject to fluctuation with environmental changes. b. It should have more input from management. c. It should be less aspirational and more in line with present circumstances. d. It should carry a greater reflection of industry expectations.
Although both benefit plans sounded promising, the ____ was more appealing to single employees
A) later B) latter