Columbia Sportswear makes nylon activewear. Its marketing manager set a goal to increase sales 12 percent over the next three years through the introduction of a new line of comfortable, lightweight clothing for people who fish. The marketing manager is engaged in ________.
A. portfolio planning
B. strategic planning
C. operational planning
D. functional planning
E. control planning
Answer: D
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A company's business mission is typically directed at ________, while a company's vision is typically directed at ________
A) all stakeholders; internal stakeholders B) internal stakeholders; all stakeholders C) internal stakeholders; external stakeholders D) external stakeholders; internal stakeholders E) external stakeholders; all stakeholders
Which of the following would be the best media type selection for a company marketing a complex product that needs to be demonstrated in order for consumers to understand the benefits it will deliver?
A) radio B) newspaper C) out-of-home D) magazine E) television
Salespeople's reports summarizing each sales call are a source of internal data.
Answer the following statement true (T) or false (F)
It took 18 hours to complete the first two products with an 80% learning curve. How long did the second product take?
A) 8.0 hours B) 10.0 hours C) 18.0 hours D) 8.1 hours E) none of the above