What theory espouses a more egalitarian and balanced perspective and is audience- and receiver-oriented?

A) cognitive dissonance
B) feminist
C) uses and gratification
D) uncertainty reduction
E) humanist


Answer: B

Communication & Mass Media

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While the producers of a talk show were conducting a pre-interview with a politician, the politician got very aggressive

She accused the producers of not valuing her credentials as a leader, and doubting whether she would handle the pressure of a live TV debate. This led to the producers cancelling her participation on the show. What characteristic of an ideal guest did the politician lack? a) Guests should be approachable. b) Guests should have strong opinions. c) Guests should be passionate about the content. d) Guests should have engaging personalities.

Communication & Mass Media

Essay exam items _____________________

a. eliminate rote memorization. b. are as efficient as multiple-choice and matching exams. c. always allow for focused answers. d. require citations.

Communication & Mass Media

Which is not considered to be an effective communicative competency for discussion leaders?

A. Effective group leaders promote celebration of diversity and sensitive diversity management. B. Effective group leaders respect and support others. C. Effective group leaders express individual-centered concern. D. Effective group leaders inspire team members' confidence in themselves. E. none of these

Communication & Mass Media

When you speak, you should be precise and leave no doubt as to your meaning

Indicate whether the statement is true or false

Communication & Mass Media