What key themes were used for the Louisiana campaign and why?
What will be an ideal response?
• Ans: Come hear the music. Come taste the cuisine. Come enjoy the pristine outdoors. Come experience every aspect of Louisiana’s unique culture. Most of its key messages included the key word “come.” The LOT reminded its target audience and stakeholders that 92% of the state waters remained open and all 20 of the state parks were open 365 days a year.
• Come to Louisiana and Help. This second key theme was that the recovery process required assistance. This campaign message encouraged visitors to come help Louisiana recover by making a visit and eating Louisiana’s seafood. This key theme focused on the fact that tourism is the foundation of Louisiana’s economy and that the most effective and fun way for people to contribute to a fast cleanup and recovery from the spill is to make a personal visit.
You might also like to view...
In the Sullivan decision, the U.S. Supreme Court ruled that
A) to be found guilty of libel, one must display reckless disregard of the truth. B) public officials need shielding. C) the advertorial deserved Constitutional protection. D) the New York Times had recklessly disregarded the truth.
Problem-solving groups are also called task-oriented groups
Indicate whether the statement is true or false
"To inform my classmates about organic gardening" is an
example of a __________. Fill in the blanks with correct word
Storge love tends to grow very quickly
Indicate whether the statement is true or false