The concept of perceptual filters states that everyone will derive the same meaning from any given message.
Answer the following statement true (T) or false (F)
False
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The use of jargon (field-specific terms) should be ______.
a. avoided b. used only if the audience is already aware of their meaning c. to help the advocate appear credible d. influenced by field and forum
The process of making an evaluation about someone based on a first impression is called
A) horms effect. B) recency effect. C) primacy effect. D) halo effect.
Customer satisfaction has always been considered important because of the power of
A) the media. B) news releases and brochures. C) the continual stream of new products. D) "word of mouth" advertising. E) government crackdowns.
VP planned to secure feature coverage ______.
A. in at least one high-profile, national-level business media outlet B. in at least one national-level broadcast TV outlet C. in at least one national-level radio outlet D. in at least one national-level print outlet