When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?
A. brainstorming phase
B. implementation phase
C. control phase
D. revision phase
E. planning phase
Answer: C
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An injured buyer can recover consequential damages when a seller breaches a contract if the:
A. expenses incurred during storage of goods do not conform to those called for in the contract. B. buyer purchases goods that have a higher market price than the contract price in the breached contract. C. buyer can show that the damage could not have been prevented by obtaining substitute goods. D. goods are not consumer products.
A retailer with a relatively large trading area and higher than average profitability is most likely to have which type of store location?
a. saturated b. understored c. overstored d. oversaturated
An industrial firm
A. in some way reprocesses a product or service it buys before selling it again to the next buyer. B. only produces a product, not a service. C. is one that is independently owned and takes title to the merchandise it sells. D. buys physical goods and resells them again without any reprocessing. E. deals exclusively with federal, state, and local governments.
Which of the following refers to a pricing objective that maintains existing prices or meets the competition's prices?
A. Sales maximization B. Status quo pricing C. Satisfactory pricing D. Pricing based on perceived satisfaction