How did the Obama campaign use direct marketing during the 2012 election?
What will be an ideal response?
Much of the $690 million raised online by the Obama campaign resulted from carefully targeted and tested e-mails. Every day, the campaign used small groups of supporters to test as many as 18 different versions of e-mails varying in subject line, amounts requested, and sender. The winning combination went to the broad base of tens of millions of supporters. Campaign analysts found that a casual tone (such as the word hey) was often effective in subject lines and that supporters seemed to never tire of the e-mails.
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Which of the following core defensive strategies is appropriate when a business is operating in a very unattractive market and has a very weak competitive advantage?
A) a harvest strategy B) a monetize strategy C) an optimize strategy D) a protect strategy E) an invest strategy
When is a shareholder permitted to sue as a representative of a corporation?
What will be an ideal response?
Henry told his son that he had too much to drink
What will be an ideal response?
When determining an appropriate location for each department within an organization, little or no consideration should be given to the flow of work between departments
Indicate whether the statement is true or false.