The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds is
A. perceptual mapping.
B. repositioning.
C. product deletion.
D. product development.
E. product positioning.
Answer: E
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When conducting an audience analysis for a presentation, which of the following will allow you to gauge the audience's level of experience?
A) Whether the audience has any biases that might work against you B) Why audience members are attending the presentation C) What the audience already knows about the subject D) What supporting information will help the audience accept and respond to the message E) The audience's general attitude toward the topic
Which of the following conclusions about human nature and morality can be drawn from the Stanley Milgram experiment involving electric shocks?
a. Personal gain does not often factor into unethical behavior that harms others. b. People will choose to harm others if they believe it makes the community healthier. c. Good people have basic moral boundaries that almost nothing will compel them to cross. d. Direction from authority can convince good people to harm others.
Which of the following is an example of a desirable professional attitude during a job interview?
a. Focus on the benefits you will receive from a company. b. Provide suggestions that may help turn the company around. c. Show that you are strongly interested in the company. d. Honestly admit that you are just taking interviewing for practice.
Which of the following is not a way to enhance positive emotions at work?
a. Using meditation. b. Eliminating extreme workload pressure. c. Making sure groups have some members with positive affect. d. No external noise, including music.