To pierce the corporate veil means to shield the shareholders from personal liability
Indicate whether the statement is true or false
False
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Brand equity arises from unanimity in consumer response
Indicate whether the statement is true or false
Which one of the following does NOT fit with the functional practitioner role?
A. Provides opportunity for impact on decision–making. B. Uses research to monitor publics and other environmental forces. C. Casts the practitioner in the technician role. D. Employs two–way communication. E. Allows practitioners to fulfill a counseling and management role.
Please identify the letter of the choice that best matches the numbered definition below.
A. Format for routine letters sent as mass mail, such as sales letters and announcements B. Professional communication tool for delivering messages outside of an organization C. Correct form for formal business letters D. Messages of appreciation, recognition, condolence, and apology E. Process of convincing others to change their beliefs or actions
Under copyright law, the doctrine of works for hire states that:
A) if an employee prepares a work within the scope of her employment, her employer is considered the author of the work. B) if an employee prepares a work within the scope of her work, the employee is considered the author of the work for copyright purposes. C) if the work is specially ordered or commissioned, it is always considered, for copyright purposes, the work of the employer. D) a person's original creations, if committed to tangible form, are always considered to be authored by the actual creator in the law of copyright.