Compare “material culture” and “nonmaterial culture.” Why is it important forglobal marketers to understand the relationship between them?
What will be an ideal response?
Answer: Material culture means to the physical objects, resources, and spaces that people use to define their culture. These include homes, neighborhoods, cities, schools, churches,temples, offices, factories and plants, tools, means of production, goods and products,stores, and so forth. All of these physical aspects of culture aid to describe the reaction sand attitudes of members. On the other hand, non-material culture means the nonphysical ideas that people have about their cultures such as beliefs, values, rules,norms, morals, language, organizations, and institutions. These beliefs define the way the culture reacts to its religious topics, issues, and events.
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As explained in the text, the public attention given the failure of various government intelligence-gathering organizations to detect the terrorist attacks of September 11, 2001, illustrates which poorly functioning aspect of government bureaucracy?
A. division of labor B. hierarchy of authority C. impersonality D. employment based on technical qualifications
Conflict theorists see which of the following as the key to the origin of the state?
a. the need to coordinate increasingly large and complex societies b. the desire of populations to control their own destiny c. human nature, in which some will always dominate others d. the need for a way to protect elite control over surplus production e. the need to produce enough surplus for a division of labor to occur
Which of the following statements about family relationships among the elderly is true?
A. Over 90 percent of men age 65-74 are married, as are over 75 percent of women. B. Research has found that most elderly persons, even if in a relationship, are no longer sexually active. C. About 30 percent of men over age 70 have some degree of erectile dysfunction. D. An AARP study found that elders who experience a significant decline in sexual activity often find their situation depressing or frustrating.
The term "patriarchy" refers to which of the following?
a. fatherless homes b. the practice of granting fathers sick leave upon the birth of their child c. traditional male domination of families d. single parent homes in which the father has custody of his children