Which of the following are characteristics of direct marketing?
a. exposure to a good or service through a nonpersonal medium and ordering via mail, phone, fax, or computer
b. exposure to a good or service through a nonpersonal medium and ordering via personal interaction
c. exposure to a good or service through a personal medium and ordering via mail, phone, fax, or computer
d. exposure to a good or service through a personal medium and ordering via personal interaction
a
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An asset purchased before the fifteenth of the month should be depreciated for the entire month
Indicate whether the statement is true or false
Personal messages such as condolence letters and congratulatory letters are never appropriate in the workplace
Indicate whether the statement is true or false.
Two models that firms can use to measure perception gap are ______.
A. the RATER model and the GAP model B. the DuPont model and the Monsanto model C. the Consumer model and the Producer model D. the Government model and the ISO model
A capital expenditure will result in an immediate increase in long-term assets
Indicate whether the statement is true or false