Customer retention programs are based on what concept?
A. Firms must spend large amounts of money to retain customers.
B. Customer relationships should be viewed from a lifetime value perspective rather than on a transaction-by-transaction basis.
C. Segmentation, targeting, and positioning analysis should not be rushed.
D. It is important to maximize profits in the first few months of a customer relationship.
E. Customer excellence is the easiest macro strategy to follow.
Answer: B
You might also like to view...
LaToya and Juan chaired a committee that organized their high school class’s 5th reunion. After the reunion was over and final bills were paid, the group no longer had a reason to meet, or even talk. What stage of group development does this represent?
a. storming b. norming c. performing d. adjourning
The majority of the strikes and work stoppages last:
a. 15 days or less b. over 3 months c. 30 days or less d. at least 1 year e. about 6 months
A weakness of the percent-of-sales method of preparing a pro forma income statement is ________
A) that it forecasts income and then expresses the various income statement items as percentages of projected income B) the assumption that the firm faces linear total revenue and total operating cost functions C) the assumption that the firm's past financial condition is an accurate predictor of its future D) the difficulty faced in calculation and preparation of such statements
In which of the following cases did the Supreme Court hold that an individual who applies for Social Security disability benefits may still be a "qualified individual with a disability" within the meaning of the ADA??
A) ?Cleveland v. Policy Management Systems B) ?Board of Trustees of the University of Alabama v. Garrett C) ?Albertsons, Inc. v. Kirkingburg D) ?Sutton v. United Air Lines, Inc.