Barry Steel provides steel for a variety of uses to its various customers. Customers have different needs for the steel, and thus Barry has to prepare the raw steel differently depending on how customers will use it in their production processes. The primary business segmentation variable in this example is
A. geographic location.
B. customer size.
C. product use.
D. customer importance.
E. organization classification.
Answer: C
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The public relations department of a large multinational corporation has issued a press release regarding the recently announced acquisition of a small competitor. The press release highlights the multinational's record of high rates of employee retention following acquisitions over the past decade. The multinational is worried about law suits by laid off workers. This is an example of:
A) Media spin B) Censorship C) Resistance D) Libel chill E) Capitulation
Which of the following statements is true?
A. Systematic risk is also referred to as idiosyncratic risk, while unsystematic risk is also referred to as implicit risk. B. Unsystematic risk is also referred to as implicit risk, while systematic risk is also referred to as idiosyncratic risk. C. Systematic risk can be reduced by diversification, while unsystematic risk cannot be reduced by diversification. D. Unsystematic risk can be reduced by diversification, while systematic risk cannot be reduced by diversification.
Keeping your purpose and desired outcome in mind as you write your message is most likely to help you evaluate whether your content ________
A) supports your goal B) is formatted correctly C) is using appropriate font style D) has any spelling errors E) is capable of being transmitted
According to our text, internet traffic doubles every 10 days
Indicate whether the statement is true or false