When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming
A. ethical human beings.
B. successful.
C. conscious marketers.
D. recognized.
E. profitable.
Answer: C
You might also like to view...
Christopher told his new employee that he developed a marketing campaign in his previous position. In fact, he actually was assigned to the marketing campaign after it was developed. Which ethical guideline did Christopher violate?
a. The message should not embellish or exaggerate the facts. b. Ideas should be expressed clearly and understandably. c. Viewpoint should be supported with objective facts. d. No ethical guideline was violated.
The most effective ethics programs utilize which of the following?
A. Posters. B. Written policy. C. Quick reference guides. D. All of these answers are correct.
Answer the following statement(s) true (T) or false (F)
After filling in information in the Z.TEST function in Excel, the returned value you see is .95. You determine that your sample value is not significantly different from the population values. You have made the correct decision.
The city of Richmond needs land owned by the Neelans to expand a middle school. The Neelans do not want to sell. Discuss what course of action the city can take and the basis for this action.
What will be an ideal response?