What are customer relationship management programs?
What will be an ideal response?
Customer relationship management (CRM) programs, also called loyalty or frequent shopper programs, are activities that focus on identifying and building loyalty with a retailer's most valued customers. These programs typically involve offering customers rewards based on the amount of services or merchandise they purchase. For example, airlines offer free tickets to travelers who have flown a prescribed number of miles, and Subway gives customers a free sandwich for each 10 they purchase.
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The member of the buyer center who actually utilizes items after they are purchased is the:
A) user B) influencer C) decider D) gatekeeper
Lamar brought his proposal to Lindsay before the meeting saying, "I'm sure you have some ideas on this, and we could try to get them incorporated upfront." Which influence tactic is Lamar using?
A. consultation B. inspirational appeals C. ingratiating tactics D. personal appeals E. legitimating tactics
The active form of management by exception ______.
A. is slightly more effective than the passive form B. is considered non-leadership C. is similar to individualized consideration D. is enacted only once problems arise
According to the Leadership Grid, 1,1 leaders are the most effective in workplaces.
Answer the following statement true (T) or false (F)