Which service behavior is LEAST important in B2B selling?
A) returning customer phone calls promptly
B) communicating information concisely
C) showing a willingness to be helpful
D) speeding up the closing process
E) demonstrating professionalism
D
You might also like to view...
The number of products supplied indicates the length of a channel
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. National culture is how we communicate at work. 2. Managers should use the same methods of communication with different receivers. 3. A hostile sender/receiver relationship requires less communication time. 4. A receiver’s level of knowledge is easily measured by asking specific, open-ended questions and receiving feedback. 5. The communication process consists of an exchange of messages that are comprised of words.
At the heart of customer equity management is
a. a system for assessing profitability at the customer or market segment level. b. utilization of penetration pricing. c. coordination between marketing and engineering. d. interfirm learning. e. the belief that all customers or potential customers are equally valuable or are worthy of efforts to retain them.
Describe the main features of Affective Forecasting and provide some concrete examples of focal errors.
What will be an ideal response?