Arguing in the presence of an audience ______.

a. enhances one’s performance
b. makes it difficult to keep ego in check
c. is the forum in which most argument takes place
d. insures quality deliberation


b. makes it difficult to keep ego in check

Communication & Mass Media

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Due to the assimilation effect Jane thinks that Melanie’s position is the same as her own. Because of this, Melanie’s persuasive effect on Jane’s attitude will be:

a. increased b. successful c. minimized d. unsuccessful

Communication & Mass Media

Anderson, Crowell and Pearce argue that

a. People mostly use the Internet for information seeking and rarely ever for communication b. People use the Internet mostly for work and second for communication c. People mostly use the Internet for communication and far less for information seeking d. People use the Internet most to get information, and the vast majority also use it for communicating e. None of the above

Communication & Mass Media

UGC stands for

a. user generated content. b. user guaranteed control. c. Universal Google control. d. UHF guaranteed color correction.

Communication & Mass Media

Which of the following is NOT true of people in a culture that values formality?

A. They attach great importance to courtesy. B. Avoid excessive familiarity, especially in initial meetings. C. High-level officials should be treated with solemnity and respect. D. It is not necessary to dress formally so long as you act formally.

Communication & Mass Media