The audience's perception of a speaker's competence, trustworthiness, and dynamism is termed

a. character.
b. credibility.
c. charisma.
d. personality.


Ans: b. credibility.

Communication & Mass Media

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The 1927 case of Whitney v. California is particularly noteworthy for a concurring opinion. Explain

What will be an ideal response?

Communication & Mass Media

At the outbreak of World War II, several national advertising and media associations joined to develop the ________ and used their expertise to promote numerous government programs.

A. Consumer Union B. War Advertising Council C. Better Business Bureau D. National Advertising War Council

Communication & Mass Media

The either/or fallacy is the oversimplification of an issue into a choice between only two outcomes or possibilities

Indicate whether the statement is true or false

Communication & Mass Media

Select the pro-social behavior alteration technique from the list below:

a. You will make others unhappy if you don't comply. b. It's a policy. c. All of your friends are doing it. d. You said you would try this time.

Communication & Mass Media