Veggie Delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the Middle East markets. Based on its research, consumers in the Middle East prefer spicier burgers than in the United States and other countries
So the company alters the ingredients in its burgers to meet the local preferences. In this scenario, Veggie Delight is using a(n) ________ strategy to market its product.
A) communication adaptation
B) undifferentiated marketing
C) straight product extension
D) product invention
E) product adaptation
E
You might also like to view...
An injunction is an equitable doctrine that permits the court to rewrite a contract to express the parties' true intentions
Indicate whether the statement is true or false
Employees who see their leaders as moral
A) feel less valued. B) are less than satisfied with their company. C) feel less pressure to compromise their ethical standards. D) all of the above.
A wiki is a Web site that many users can contribute to by creating and editing the content. _________________________
Answer the following statement true (T) or false (F)
The fundamental dilemma of foreign trade is being unwilling to trust a stranger in a foreign land
Indicate whether the statement is true or false.