Which challenge/opportunity looks at environmental factors during decision making and goal setting?
a. Globalization
b. Workforce diversity
c. Sustainability
d. Economic factors
c. Sustainability
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_____ refers to an organization's initiative of adding to a product or service to increase its value to the consumer.
A. Scaling value B. Enhancement of existing products or services C. Appreciation of existing products or services D. Incrementing value
______ is a very broad set of concepts that deal with the differences among people within organizations.
A. Diversity B. EEO C. Affirmative action D. Civil rights
A union wishes the National Labor Relations Board to hold a representation election. The NLRB will hold the election only if the union has 50 percent of signed authorization cards collected.
Answer the following statement true (T) or false (F)
When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink, it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product. What type of statement was this?
A. clustering B. positioning C. combining D. determining E. qualifying