Commercials for home security systems depicting criminals fleeing the sound of an alarm most directly invoke what appeal for motivating audiences to listen?

a. our need for enjoyment
b. our need for safety and well-being
c. our need for a sense of accomplishment
d. our need for consonance


b

Communication & Mass Media

You might also like to view...

What you learn about your audience can affect and even change your purpose

Indicate whether the statement is true or false

Communication & Mass Media

In order to avoid offending people, journalists are expected to

A. mention age, race, or ethnicity only if it is important to the story.  B. mention race, age, and gender if it supports their employer's political agenda. C. specify a person's race and sexual orientation unless told otherwise. D. omit any references to race or ethnicity from their stories.

Communication & Mass Media

Terms such as "spouse," "husband," "wife," and "marriage" are inclusive of all people

Indicate whether the statement is true or false

Communication & Mass Media

All of the following are recommended methods of discovering a topic EXCEPT 

A. individual and categorical brainstorming. B. conducting a personal inventory. C. searching the Internet for a topic. D. borrowing a topic from a classmate.

Communication & Mass Media