Staples provides their loyal customers with a relevant coupon based on previous purchases through their mobile phone, while they are in the store. This represents the ________ aspect of the 4E framework of social media marketing.
A. experience
B. engage
C. excite
D. educate
E. energize
Answer: C
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Lucas, Inc purchased ten air conditioning units for $5,000 each, with an average expected service life of eight years and a residual value of $700 each. The depreciation rate for the assets, assuming the group depreciation method is used, will be
A) 10% B) 10.75% C) 12.5% D) 14.5%
As one of the seven Cs that characterize the interaction between the DM and the researcher, confidence is best defined as: ________
A) there should not be any hidden agendas, and an attitude of openness should prevail B) the interaction between the DM and the researcher should be guided by mutual trust C) marketing research is a team project in which both parties (DM and researcher) must cooperate D) the interaction between the DM and the researcher should be creative rather than formulaic
Assume that real risk-free rate (r*) = 1.00%; the maturity risk premium is found as MRP = 0.20%×(t - 1), where t = years to maturity; the default risk premium for AT&T bonds is found as DRP = 0.07%×(t - 1); the liquidity premium (LP) is 0.50 percent for AT&T bonds but zero for Treasury bonds; and inflation is expected to be 7 percent, 6 percent, and 5 percent during the next three years and then 4 percent thereafter. What is the difference in interest rates between 10-year AT&T bonds and 10-year Treasury bonds? (Round answer to two decimal places.)
A. 0.25% B. 0.50% C. 0.63% D. 1.00% E. 1.13%
Tech Personnel, Inc, is a corporation. Tech Personnel's implied powers enable it to
a. none of the choices. b. depart significantly from traditional corporate formalities. c. bind the corporation to an action that will greatly affect its purpose. d. borrow funds and lend funds.