Interpret the impact of negative ads on the outcome of a campaign, as evidenced by the 2012 U.S. presidential election

A) Negative ads are effective in swaying voters unidentified with a political party.
B) Negative ads almost always assure a win for the party that runs them.
C) Voters tend to tune them out, and thus, they have little effect.
D) Campaigns profit from negative ads by attacking their opponent's weak points.


C

Political Science

You might also like to view...

The ________ system was a system of social accounting whereby extended families undertook the responsibility of preparing its members to serve society and state as a whole,

and in which entire families were held accountable for individual transgressions of its members. A. danwei B. hukou C. baojia D. bainian guochi E. Guomingdang

Political Science

The highest appellate courts in the state and federal systems are known as __________

a. courts of last resort b. adversarial courts c. inquisitorial courts d. courts of common law

Political Science

Currently, the main opposition parties in South Africa are

a. the Democratic Party/Democratic Alliance (DA), the Inkatha Freedom Party (IFP), and the Congress of the People. b. the Democratic Party/Democratic Alliance (DA), the Inkatha Freedom Party (IFP), and the New National Party. c. the Democratic Party/Democratic Alliance (DA), the Inkatha Freedom Party (IFP), and the African Christian Democratic Party. d. the Democratic Party/Democratic Alliance (DA), the Congress of the People, and the African Christian Democratic Party. e. the Democratic Party/Democratic Alliance (DA), the New National Party, and the United Democratic Movement.

Political Science

Which of the following is not a basic tenet of liberal thought?

a. Human nature is essentially altruistic and cooperative. b. Morality should be a part of politics. c. Violence is a product of bad institutions, not bad people. d. Unilateralism is the best means to prevent war. e. War is not inevitable.

Political Science