Why is the executive summary so important for a business plan?
What will be an ideal response?
Prospective investors typically allocate a short amount of time to any business plan. Therefore an executive summary should describe the business succinctly and highlight significant points in no more than three pages. It should also create enough excitement to motivate the potential investor to continue reading the plan.
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In the communication stage of the value creation and delivery sequence, marketing must determine specific product features, prices, and distribution channels
Indicate whether the statement is true or false
A trust created by will at the death of a testator is called a(n):
A) charitable trust. B) cy pres trust. C) inter vivos trust. D) testamentary trust.
It may be appropriate to combine country-level screening with screening at the consumer level because consumers who, because of their similarities, comprise a single segment may reside in different countries. True/False?
(a) True (b) False
A strong culture is characterized by employees sharing core values but not necessarily agreeing with the way things should be done within the organization.
Answer the following statement true (T) or false (F)