Walt Disney Company announced it would no longer allow its characters to be used in promoting unhealthy foods. In branding strategy, what does this change? From both ethical and marketing perspectives, does this change make sense?
What will be an ideal response?
This change means Disney is restricting co-branding with food companies. From an ethical perspective, the company was quoted as saying, "A company such as ours, with the reach we have, has a responsibility because of how much we can influence people's opinions and behavior." From a marketing perspective, the company will lose some brand licensing fees but benefit from supporting its brand image as a wholesome entertainment company.
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Which of the following is not part of the production activity in the flow of manufacturing activities?
A. Beginning Work in Process Inventory. B. Factory overhead. C. Total finished goods available for sale. D. Direct labor. E. Cost of goods manufactured.
Paula is a sales agent for The Rock Insurance Company. Paula accepts a check from a customer made payable to her in payment for the premium on an insurance policy. Prior to depositing the check in The Rock's bank account, Paula indorses the check as follows: "The Rock Insurance Company, by Paula Beck, agent." Assuming that Paula has authority to indorse company checks, if the check is dishonored,
then between Paula, The Rock, and the bank: a. Paula only will be liable. b. Paula and The Rock will be liable. c. The Rock only will be liable. d. The bank will be stuck with the dishonored check.
Finding the equivalent annual annuity (EAA) is a good way to deal with projects with unequal lives and should only be used with mutually exclusive projects
Indicate whether the statement is true or false.
Nonnegotiable instruments are governed by:
a. the Supreme Court b. the CISG c. the UCC d. arbitration rules e. none of the other choices are correct