Argumentation follows the peripheral route of the Elaboration Likelihood Model,

because when you engage in argumentation, you depend upon a simple cue to get your
message across to the audience.

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F

Communication & Mass Media

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Managing conflict means preventing it from occurring

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Communication & Mass Media

Stereotyping is the practice of ignoring the values, needs, and interests of some audience members, leaving them feeling excluded from the speaking situation

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Communication & Mass Media

In post-campaign evaluation operations, the first activities would occur with whom?

a. the organization leadership b. the communications department c. individual staffers d. the target audience

Communication & Mass Media

This takes place when the consumer/audience knows nothing about the subject matter or the content of media messages; and thus as a result feels distant from it

a. mediated closeness b. experiential remoteness c. mediated remoteness d. experiential closeness

Communication & Mass Media