Argumentation follows the peripheral route of the Elaboration Likelihood Model,
because when you engage in argumentation, you depend upon a simple cue to get your
message across to the audience.
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F
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Managing conflict means preventing it from occurring
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In post-campaign evaluation operations, the first activities would occur with whom?
a. the organization leadership b. the communications department c. individual staffers d. the target audience
This takes place when the consumer/audience knows nothing about the subject matter or the content of media messages; and thus as a result feels distant from it
a. mediated closeness b. experiential remoteness c. mediated remoteness d. experiential closeness
Stereotyping is the practice of ignoring the values, needs, and interests of some audience members, leaving them feeling excluded from the speaking situation
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