In certain kinds of journalism, an event or subject is covered through a series of bullet points. What is this journalism called?

a) Link
b) Inverted pyramid
c) Transitional
d) Chronological


ANS: a

Communication & Mass Media

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Which of the following is an example of an effective specific purpose?

A) to persuade my audience to be generous B) to persuade my audience to contribute a book to the next local library fund-raiser C) to persuade my audience to contribute to a cause D) to persuade my audience to contribute a book

Communication & Mass Media

Kris grew up on a farm. In a persuasive speech to classmates, she wanted to prove

that dangers from pesticides and other chemicals had been exaggerated by fanatical environmentalists. During her research, though, she discovered that researchers' data revealed that chemicals showed up in elevated levels in the blood and urine of persons living near the fields where chemicals were used. She learned, furthermore, that the chemicals were linked to various physical ailments and diseases. In light of these findings, how should Kris proceed? A) Abandon the topic since she can no longer effectively argue her original view B) Continue searching for material that supports her view, and ignore all other C) Discount the findings in her speech, noting how she is living proof they're wrong D) Continue researching, open to the possibility she may need to change her position

Communication & Mass Media

Social __________ involves stepping away from your own thoughts and attempting to experience the thoughts of another.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

According to scholars of organizational culture, humans are by nature __________. [p. 248, II]

a. storytellers b. subservient c. domineering d. hierarchical e. none of the above

Communication & Mass Media