Differentiate between psychographic and demographic segmentation.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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According to your text, which of the following could qualify as noise?

A. feeling hungry B. loud music C. being too hot D. all of these

Communication & Mass Media

Which of the following is true regarding high profile acts of violence?

a. Few people blame the media b. They are usually attributable to only one source c. Media producers typically accept blame for these acts d. Blame for these events must be shared

Communication & Mass Media

As of 2017, which newspaper had the largest circulation in the United States?

A. the New York Times B. USA Today C. the Los Angeles Times D. the Wall Street Journal

Communication & Mass Media

Jon is planning a speech in which he tries to change his audience?s mind about capital

punishment.  His general purpose is A) to entertain. B) to inform. C) to convince. D) to reinforce.

Communication & Mass Media