Different companies provide nationwide ratings that allow programmers to cross-compare the performance of specific programs in different markets. Which of the following supplies local market television ratings?
a. Nielsen Media Research only
b. Arbitron only
c. Nielsen and Arbitron
d. Arbitron and Accutrack
e. RADAR for the largest markets
a
Communication & Mass Media
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Communication & Mass Media
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What will be an ideal response?
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Communication & Mass Media