Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals
A) demographic segmentation
B) geographic segmentation
C) benefit segmentation
D) psychographic segmentation
E) occasion segmentation
D
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Rational mental models that are characterized as broad cultural dimensions include:
a. Power distances b. Masculinity- femininity c. Individualism-collectivism d. Broad-narrow
The 1933 Act exempts all but which of the following from its registration requirements?
A)Short-term notes B)Treasury stock C)Government securities D)Annuity contracts
To require employees to retire at age 70 would usually violate the Age Discrimination in Employment Act
a. True b. False Indicate whether the statement is true or false
What would not typically be a part of a business case for a new systems project?
A) expected business benefits B) initial development costs C) ongoing costs for operations and maintenance D) all of the above