One of the primary advantages of global area division structures is the ease with which product emphasis can be reconciled with a geographic orientation.
Answer the following statement true (T) or false (F)
False
The primary disadvantage of a global area division structure is the difficulty encountered in reconciling a product emphasis with a geographic orientation. A second drawback is that new R&D efforts often are ignored by division groups because they are selling goods that have reached the maturity stage.
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In markets that are characterized by products that are highly homogeneous, how should a firm react to a competitor's reduction in price?
A) shrink the amount of the product available B) substitute expensive materials or ingredients C) reduce product features D) reduce product services E) augment the product
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products."In planning a preapproach for a multinational corporation, Peter Austin should first:
A. identify and analyze its buying center. B. determine a sales call objective. C. conduct a vendor analysis. D. consider the types of gifts used in the industry in which the prospect operates. E. develop customer features, advantages, and benefits.
Bhat and Cho do business as Day Glow Paints, a partnership. In most states, for the purposes of collecting judgments and having accounting performed, this firm would be treated as
A. a combination of individuals. B. a proprietorship. C. an independent entity. D. an aggregate.
When appropriate, the optimal solution to a maximization linear programming problem can be found by graphing the feasible region and
A) finding the profit at every corner point of the feasible region to see which one gives the highest value. B) moving the isoprofit lines towards the origin in a parallel fashion until the last point in the feasible region is encountered. C) locating the point that is highest on the graph. D) None of the above E) All of the above