David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S., that are not being met by the current segmentation strategy used by the businesses in the sector
What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity?
A) mass-market strategy
B) market penetration strategy
C) subsegment strategy
D) large-market strategy
E) undifferentiated strategy
C
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When a sample of sales transactions recorded in the sales journal is traced back to the customer orders and shipping documents, the auditor is testing the ________ assertion.
A. cutoff B. occurrence C. completeness D. authorization and accuracy
Innovation is popularly defined as '‘the introduction of ___________ ; the ______________ of what is established by the introduction of new elements or forms'forms’.
Complete the following definition.
Apache Cassandra is a wide-column NoSQL database management system
Indicate whether the statement is true or false
Which of the following is NOT an advantage of online marketing over traditional marketing?
A) ability to reach households without high-speed Internet access
B) ability to track how many eyes have viewed an ad
C) ability to tailor ads based on consumers' interests
D) ability to reach consumers using mobile technologies
E) ability to charge advertisers only for the number of times a Web surfer clicks their ad