Discuss the benefits for organizations by organizing related items into product lines.
What will be an ideal response?
ADVERTISING ECONOMIES. Product lines provide economies of scale, because several products can be advertised under the umbrella of the line. Additionally, advertising a product line can enhance the corporate name.
PACKAGE UNIFORMITIES. All packages in the line may have a common look without causing any product item to lose its individual identity. Thus, one item in a line can advertise another.
STANDARDIZED COMPONENTS. Product lines provide an opportunity to standardize components, thus reducing manufacturing and inventory costs.
EFFICIENT SALES AND DISTRIBUTION. Product lines enable sales personnel to provide a full range of product alternatives to their customers. Distributors and retailers are often more willing to stock the company's products if a full line is offered. Transportation and warehousing costs are also likely to be less for product lines than for a collection of individual items.
EQUIVALENT QUALITY. A brand name symbolizes a certain quality level to buyers. Purchasers expect all products in a line to be of comparable quality, so further evaluation of individual product items need not take place.
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Answer the following statement(s) true (T) or false (F)
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A. middle managers B. top managers C. project leaders D. first-line managers
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A. pay B. persona C. position D. power