Attributes are characteristics that ______.
a. are counted using whole numbers
b. are presented with decimal values
c. are always ratio type of data
d. are usually independent variables
a. are counted using whole numbers
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________ are private-label products produced by the retailer that imitate the national brand in both appearance and packaging, but are often offered at a lower price.
A. Exclusive brands B. Copycat brands C. Generic brands D. Licensed brands E. Premium brands
Table 6.2 in the text provides a comparative evaluation of survey methods. Mall intercept surveys allow for diversity of questions. Which two additional methods are also shown as high on the diversity of question criteria?
A) in-home interviews; computer assisted personal interviews (CAPI) B) in-home interviews; computer assisted telephone interviews (CATI) C) Internet; computer assisted telephone interviews (CATI) D) computer assisted telephone interviews (CATI); mall-intercept interviews
A company has fixed costs of $900 and a per-unit contribution margin of $3. Which of the following statements is true?
A. The firm will definitely lose money in this situation. B. Once the break-even point is reached; the company will increase income at the rate of $3 per unit. C. The situation described is not possible and there must be an error. D. Each unit "contributes" $3 toward covering the fixed costs of $900. E. Each unit "contributes" $3 toward covering the fixed costs of $900 and once the break-even point is reached, the company will increase income at the rate of $3 per unit.
Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?
A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook