When compared to consumer markets, business markets
A. have more systematic purchasing procedures.
B. cannot be segmented by end users.
C. have more dispersed markets.
D. contain many more buyers.
E. can be segmented using psychological variables.
Answer: A
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B) is not an important part of the communication process. C) is the process of converting an idea that will convey meaning. D) includes both the verbal and nonverbal responses from the receiver.
An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category, is referred to as ________.
A. capacity management B. category management C. product management D. automated inventory control E. retail inventory management
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What will be an ideal response?
A liquidated damages clause is a contractually-agreed upon amount of damages to be paid in the event of default or breach.?
Indicate whether the statement is true or false