One of the best ways to determine if a prospect is qualified is to:
a) ask questions.
b) listen for metaphors.
c) listen for similes.
d) all of these answers are correct.
ANS: d
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The decision to not report on the actions of drug cartels made by fearful news executives in Mexico and other locations is a journalistic failure and amounts to self-censorship
Indicate whether this statement is true or false.
Integrated marketing communications (IMC) is the coordination of:
a. Management and marketing staff b. All marketing communications tools available c. Marketing and advertising d. Advertising and public relations
______ refers to using precise words that clarify meaning by narrowing what is understood from a general category to a particular item or group within that category.
a. Specific language b. Vivid language c. Generic language d. Sensory language
What does color energy mean? What are the major criteria that determine color energy?
What will be an ideal response?