Which outcome is considered to be the worst reaction to an influence tactic?
a. Compliance
b. Resistance
c. Adherence
d. Commitment
b. Resistance
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A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering
A) value proposition B) value delivery system C) customer-value analysis D) total customer benefit E) total customer cost
What does a SWOT analysis do?
A. Evaluates an organizations strengths, weaknesses, objectives, and threats. B. Evaluates an organization's supporters, weaknesses, opportunities, and technology. C. Evaluates an organization's strengths, weaknesses, opportunities, and threats. D. Evaluates an organization's systems, warehouses, outputs, and technology.
Which of the statements below is not one of the United Kingdom's Data Protection Act (DPA) guidelines?
A) Personal data will be held only for specified and lawful purposes. B) Personal data will be accurate and will be kept current. C) Data users must take appropriate security measures against unauthorized access, alteration, disclosure, destruction, or loss of personal data. D) All of the above statements are DPA guidelines.
Multicollinearity is a(n):
A. situation in which several independent variables are highly correlated with each other. B. statistical procedure that estimates regression equation coefficients which produce the lowest sum of squared differences between the actual and predicted values of the dependent variable. C. statistical technique which analyzes the linear relationship between a dependent variable and multiple independent variables by estimating coefficients for the equation for a straight line. D. statistic that compares the amount of variation in the dependent measure "explained" or associated with the independent variables to the "unexplained" or error variance. E. estimated regression coefficient that has been recalculated to have a mean of zero and a standard deviation of 1.