A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using ________
A) mass communications
B) a push strategy
C) word-of-mouth communications
D) public relations
E) one-to-one marketing
A
You might also like to view...
The sorting process enables manufacturers to _____
a. increase their power in the channel of distribution b. specialize in one item or product line c. fulfill government grading requirements d. limit product distribution to the most profitable geographic areas
Reamer Corporation uses a predetermined overhead rate based on machine-hours to apply manufacturing overhead to jobs. The Corporation has provided the following estimated costs for next year: Direct materials$1,000Direct labor$3,000Sales commissions$4,000Salary of production supervisor$2,000Indirect materials$400Advertising expense$800Rent on factory equipment$1,000 Reamer estimates that 500 direct labor-hours and 1,000 machine-hours will be worked during the year. The predetermined overhead rate per hour will be:
A. $3.00 per machine-hour B. $6.80 per machine-hour C. $3.40 per machine-hour D. $6.00 per machine-hour
The production scheduling process in the manufacturing cycle is similar to the order entry process in the replenishment cycle
Indicate whether the statement is true or false.
_____ is the descriptionof how people act when they are buying, using, and discarding goods and services for their own personal consumption.
A. Cognitive dissonance B. Observation research C. Survey research D. Consumer behavior