Edward Bernays gets more credit for being the "father of public relations" than Ivy Ledbetter Lee because
A) Lee worked for the Nazi sympathizers; Bernays did not
B) Bernays introduced the concepts of accuracy and ethics to the profession
C) Bernays coined the phrase "public relations"
D) A and B
E) A and C
Answer: E
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A) functional approach. B) affect approach. C) interdependent approach. D) interpretative approach. E) multiple approach.
_____ is the use of images as an integrated element in the total communication effort a speaker makes to achieve the speaking goal
Fill in the blanks with correct word
Audience influence occurs on a persuasion continuum, and it takes a significant amount of movement in the direction intended by the speaker for persuasion to be considered successful
Indicate whether the statement is true or false
In the evaluative phase of a campaign, if reporters showed little interest in a campaign, it might be attributed to which one of the following issues?
a. an objective issue b. a strategic issue c. a tactical issue d. an implementation issue