A company's marketing and sales budget is estimated to be $150 million. It has retained 360,000 customers and has acquired 25,000 new customers. The acquisition cost per customer is 5 times more than the retention cost per customer
If the retention cost per customer is $200, calculate the marketing administration cost of the company.
A) $126 million
B) $98 million
C) $79 million
D) $38 million
E) $53 million
E
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In 2016, Morton Co sold 100 hot air balloons at $4,000 each. The balloons carry a 5-year warranty for defects. Morton estimates that repair costs will average 4% of the total selling price. The estimated warranty liability at the beginning of the year was $42,000 . $11,000 in claims was actually incurred during the year to honor their warranty. What was the balance in the ending estimated
warranty liability at the end of the year? a. $47,000 b. $42,000 c. $37,000 d. $ 5,000
Identify the complaint database developed by the U.S. Federal Trade Commission
a. Consumer Watch b. Fraud Watchdog c. Consumer Sentinel d. Identity Theft Assistance
Many not-for-profit organizations use marketing principles
Indicate whether the statement is true or false
The operating cycle is equal to days' sales uncollected plus days' inventory on hand minus days' payable
Indicate whether the statement is true or false