The cost of equity raised by retaining earnings can be less than, equal to, or greater than the cost of equity raised by selling new issues of common stock, depending on tax rates, flotation costs, the attitude of investors, and other factors.
Answer the following statement true (T) or false (F)
False
The cost of external equity capital is similar to the cost of retained earnings except it is higher because the firm incurs flotation costs when it issues new common stock. See 11-1: Component Costs of Capital
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Carla heard from a client that a product similar to a popular one at her retail store was now at Walmart, imported from China, and costing just over half of her sales price. But Carla isn't really worried because she believes in her customers' loyalty, so she has no plans to make changes. Carla is practicing
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________ is a major challenge when writing for a listener
A) Providing lots of statistics B) Grabbing the attention of the listener quickly C) Providing information that is easily reviewed D) Presenting lots of incidentals
Successful sales presentations convert product features into:
A) closed sales B) buyer benefits C) product applications D) selling appeals E) research statistics
What determines the best format for a proposal?