You want to persuade your listeners to support local small businesses rather than large corporations. It would be most effective to appeal to their

A. guilt over not supporting their neighbors.
B. comfort from knowing the proprietors' names.
C. curiosity about what made the stores unique.
D. pride at being able to find better deals.


Answer: A

Communication & Mass Media

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While taking part in an electronic conversation, an individual must declare his affiliation with a client, especially if that affiliation is relevant to the conversation. Which area of public relations does that individual practice?

a) Internet transparency b) Financial information c) Corporate practice d) Video news releases

Communication & Mass Media

The transactional model of communication suggests that communicators usually send and receive messages simultaneously

Indicate whether the statement is true or false.

Communication & Mass Media

________ means the writer was aware that the statement was false, but still published it

a) Actual malice b) Qualified privilege c) False light d) Social tort

Communication & Mass Media

The tapestry and garden salad metaphors offer useful ways to understand U.S. cultural diversity because they

A) do not subordinate one cultural group to another. B) are more aesthetically pleasing than the traditional melting pot metaphor. C) are both metaphors that reflect the flexibility and constant cultural change present in the United States. D) illustrate a dominant U.S. culture that serves to unify individual ethnic groups.

Communication & Mass Media