When the most effective media exposes people who are not sought, waste coverage is still justified because
A. it best supports a flighting media schedule.
B. the media enables repetition which is an effective method for pioneering advertising.
C. the cost of the waste coverage is exceeded by the value gained from their use.
D. it supports a market aggregation strategy.
E. it allows for more specific targeting of a market segment.
Answer: C
You might also like to view...
Which internal control is not an important part of the payroll system?
a. Supervisors verify the accuracy of employee time cards. b. Paychecks are distributed by an independent paymaster. c. Accounts payable verifies the accuracy of the payroll register before transferring payroll funds to the general checking accounting. d. General ledger reconciles the labor distribution summary and the payroll disbursement voucher.
Retained earnings consist of a pool of funds to be distributed to stockholders
Indicate whether the statement is true or false
Which of the following is NOT one of the steps in the managerial decision-making process?
A) basing decisions on sunk costs B) defining business goals C) identifying alternative courses of action D) gathering and analyzing relevant information
Gross margin pricing establishes selling prices at an amount that is a stipulated rate above variable production costs
Indicate whether the statement is true or false