According to the text, wisdom and knowledge are synonyms.
Answer the following statement true (T) or false (F)
False
There is a difference between knowledge (having these facts) and wisdom (applying these facts to taking care of customers). We may amass knowledge, but without wisdom, our knowledge is useless.
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Retailers often end their fiscal year that ends
a. during a slack season. b. during the peak of the busy season. c. at different times each year, depending on the tax consequences. d. on September 30.
Use this information for questions that refer to the Yummy Ice Cream case. Kelly Stich, marketing manager for Yummy Ice Cream Products, is thinking about some of her products and her promotion plans for the coming year. Yummy Ice Cream Products is introducing a new ice cream treat called Planet Savers. This treat uses ice cream produced with environmentally friendly processes that save energy and protect the ozone. Yummy plans to send articles to magazines, local newspapers, and environmental groups that explain the environmentally safer treat. The product also has a unique texture and different flavor.Stich wants to use counter cards and in-store signs to let people know about Cherry Walrus, the company's new flavor. She is also developing sales training materials that will teach ice
cream scoopers in Yummy's ice cream stores to promote the product. Right after Cherry Walrus is introduced, each store will also hand out coupons that are good for one day only.Yummy Mondaes is a product that has been around for 25 years. It is Yummy's take on the classic ice cream sundae, but white-brownie and coffee-flavored crumbles are added to make it extra special. The company sells this product in one-quart and two-quart containers through major grocery store chains. It relies on personal selling and price discounts to retailers to move more of the product. The company does very little consumer promotion for this product.Yummy Fudge-on-a-Stick is a new product of fudge-flavored ice cream on a stick. Yummy plans to sell it through retail grocery stores and is launching an aggressive advertising program that will use television, radio, newspaper, magazines, and the Internet. Most of its promotion will be directed at consumers.Two years ago, the company introduced Yummy Fruit-on-a-Stick, an all-natural frozen fruit product on a stick. The product category has been popular, continues to grow, and is in the market growth stage of the product life cycle. Based on where the product category is in the product life cycle, promotion for Yummy Fruit-on-a-Stick should A. use reminder advertising. B. emphasize ways that Yummy Fruit-on-a-Stick is best. C. build primary demand. D. be cut back or dropped so that money can be used on products that contribute to customer equity.
By piercing the company veil, a court exposes the shareholders of the company to personal liability
Indicate whether the statement is true or false
A franchisor provides both the operational systems and the monetary techniques to run the business.
Answer the following statement true (T) or false (F)