The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________
A) culture and ethnicity
B) credibility and attractiveness
C) credibility and recency
D) attractiveness and recency
B
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When sellers agree to provide free maintenance and repair services for a specified period of time at a specified contract price, they are offering ________
A) a complementary service B) payment equity C) a service blueprint D) differential pricing E) an extended warranty
All of the following should be considered when writing the marketing research report except ________
A) how easy the report is to follow B) the arrangement of data items C) who the reader will be D) how to present the information objectively
The process in which printed catalogs, brochures, samples, and DVDs are distributed to customers using highly selective mailing lists is known as ________
A) mass marketing B) direct-mail marketing C) telemarketing D) internal marketing E) kiosk marketing
The bankruptcy of the agent will generally terminate an agency relationship
Indicate whether the statement is true or false