Briefly discuss problem definition and why it is the most important task in the marketing research project
What will be an ideal response?
Problem definition involves stating the general problem and identifying the specific components of the marketing research problem. Only when the marketing research problem has been clearly defined can research be designed and conducted properly. Of all the tasks in a marketing research project, none is more vital to the ultimate fulfillment of a client's needs than a proper definition of the research problem. All the effort, time, and money spent from this point on will be wasted if the problem is misunderstood or ill defined.
You might also like to view...
In U.S. v. LaGrou Distribution Systems, the defendant-company suffered from an extremely serious rat infestation. Stewart, the president of LaGrou, defended, saying he had no specific knowledge of meat contamination and therefore he was not culpable. Which of the following was the result?
A. Stewart was found guilty because he knew of the rat problem and did not do all that could be done to control the problem. B. Stewart was found guilty because even though his subordinates hid the problem from him, they did so in the normal course of business, thus making senior management liable. C. Stewart was found not guilty because he recognized the problem and instructed employees to work daily to control the problem. D. Stewart was found not guilty because the court recognized that when 20 million pounds of meat are stored in a facility, it is impossible to control rats that target the meat.
A learning conversation is an attempt to complete which of the following?
A) work together to resolve a problem B) understand another person's point of view and feelings C) share your point of view and feelings D) all of the above
When a merchandising company uses the periodic inventory method, the work sheet shows which of the following?
a. the ending Cost of Goods Sold balance in the Income Statement Debit column; b. the ending Merchandise Inventory balance in the Income Statement Debit column; c. the ending Income Summary balance in the Income Statement Debit column; d. the ending Purchases balance in the Income Statement Debit column; e. the ending Unearned Revenue balance in the Income Statement Debit column.
U.S. GAAP view investments of less than 20 percent of the voting stock of another company as
a. minority, passive investments. b. minority, active investments. c. majority, passive investments. d. majority, active investments. e. a controlled entity.